Tultex POP of Color Campaign

TULTEX POP OF COLOR CAMPAIGN

This campaign was created to highlight all the new colors Tultex was adding to their collection. I was asked to provide direction for both studio and lifestyle photoshoots, offer creative guidance and graphic design for the broader marketing campaigns, and contribute to several elements of the web design.

Art Direction

Prior to this launch Tultex had a pretty standard color palette for their apparel, so with the addition of the new colors I decided to lean into that and go full saturation for the backgrounds, allowing more vibrant mix-and-match combinations. These bolder background choices were intended to coordinate with the new tones and carry through consistently across campaigns and marketing materials for the sales team.