I led creative work for Frisch's Restaurants, producing both physical and digital menus and developing billboard campaigns, merchandise, logo iterations, store artwork, and signage; my contributions balanced brand consistency with practical use, ensuring legible, on‑brand menus, bold outdoor pieces that read at a glance, merchandise that extended the brand into everyday wear, refined logo options for different applications, and cohesive in‑store art and wayfinding that improved guest experience.